Three Tactics (and Trade Secrets too) Give You a Tremendous Strategic Advantage in the Home Buying Process
We begin with showing you The Plan. The Plan is a 3-step process which starts right here and now and finishes with you getting your keys to your new home. Steps #1 and #2 of The Plan outline in detail your VA loan Pre-Approval process and your one-on-one consultation with Peter or one of our Sr. Client Program Specialists. During that appointment, you will discover some of our trade secrets and find out about the “working parts” of all of our programs…more on The Plan later…
We can’t begin to celebrate unless we get your VA offer to the top of the stack and convince the Sellers that they're making the right choice when they accept your purchase offer.
The first thing we do before presenting your VA offer on your behalf is to call... not email, not text... but call the agent and make sure they will even consider a VA buyer. We don't want to waste your time and get your hopes up if there's no chance for success.
Once we've determined the Seller is open to considering an offer from a Veteran or Military Family, our tactics get deployed one, two, THREE...
Tactic # 1: Make it Ridiculously Easy for the Agent
In a competitive market, the Seller's may receive dozens of offers. Considering the Residential Purchase Agreement in California is more than 10 pages long, this means the Agentmay have to wade through sometimes hundreds of pages. Granted, the most important information...the price and terms...is included in the first three pages. But the Agent must still read through all of it to properly represent the client and begin narrowing down the offers. It can be a lot of labor hours.
The first tactical advantage we deploy is to reduce your offer to a simple cover letter with the price, terms and conditions clearly laid out in bullet point structure.
The Agent can then quickly and easily view the terms of your offer without having to dig through three to ten pages pages of the contract.
It sounds simple, but having bought and sold over 1000 homes through SARTRE, our real estate investment co., you would be shocked at the junk that makes it through to the Agent – lots garbage to wade through! This simple strategy has proven to be very successful in moving our offers towards the top of the stack.
Tactic # 2: Connect With the Sellers on a Personal Level, Developing Empathy for Our Buyer’s Story as a Servicemember
Our most powerful tactic may be the Client Relationship Letter, which serves four separate purposes. Again, this is where our passion for helping Veterans and Military Families shines. You're not just another "deal" to us. We get to know you on a personal level. We take that knowledge and leverage it for your benefit, as you’ll see next…
Included in our offer package is a specially written and designed letter, the Client Relationship Letter that states our expertise in serving Veterans and active military and more importantly positions you as real people, servicemen with a story...not just numbers on a contract.
#1: We mention our Dreamweaver Program and explain our expertise in working exclusively with VA buyers. We want the Sellers and their agents to know that this is ALL WE DO. When the listing agent and seller accepts your offer, they will do it with the confidence knowing that we can execute and deliver the expected results – a successful closing.
#2: We then stress your qualifications as borrowers. We dispel the old myth that VA borrowers may not be as qualified as conventional borrowers.
#3: We develop compassion…we elicit EMPATHY for your story as servicemen and your desire to be home owners, just like any other American – but you deserve more consideration BECAUSE you served. If allowed by you, we present family photos and outline your military career including photos, timelines and combat experience when appropriate.
We want the Sellers (and their Agent) to know about and appreciate the sacrifices you've made for our country... their country. THIS IS POWERFUL…it’s much harder for a Seller to say NO to your Client Relationship Letter. Contrasted to a typical pre-approval letter from a bank…it’s night & day…like a bright sunshine!
#4: Finally, we again stress the fact that your qualifications to buy their home are rock solid. We explain our commitment to helping Veterans and remind the reader of our Dreamweaver Home Purchase Process. In that Program we buy the home for cash on your behalf! Then we renovate it to your specifications, and using your VA loan, you buy it from us. If we have that much faith in your loan qualifications, they should easily share our confidence!
A One Page Letter Delivers Powerful Results (When it’s Written From Us!)
Don't under estimate the power of this tactic. We've witnessed great results and we're confident we can do the same for you. Some Sellers have been so moved by ourClient Relationship Letter that they’verequested to meet our clients in person and express their gratitude for their service.
Now, instead of being rejected because you're a VA buyer or simply ignored, your offer has taken a quantum leap towards serious consideration…you’re in the game…
I challenge you to scour the marketplace and find a company that is positioned to “do what we do,” write these types of letters and deliver these kinds of results! We often get a significant amount of “Street Cred” (credibility the precedes us) just because we “do what we do” – our commitment to serving this community.
The first two steps in our strategy may sound simple... but they're certainly not easy. Very few lenders, if any, will take the time to get to know their clients on such a deep personal level that they can write a heartfelt letter... a letter that really gets the attention of the Sellers... an emotional letter that tugs at the heartstrings and puts honor, pride and commitment before dollars and cents.
Creating our Client Relationship Letters letter for you that deliver impact requires a different level of dedication, concern and passion.
Now for the heavy artillery!
Tactic #3: The Most Powerful Weapon in Our Angel’s Arsenal
